Wednesday, March 31, 2010

Coca-Cola takes bold stand on CO2 abatement


Coca-Cola Fights Global Warming By Replacing CO2 With N2O In Soft Drinks
According to the East Anglia University Climate Research Unit, where leading climate change investigation records are kept, soft drink carbon dioxide emission are significant.   A statement from the lab said, "soft drinks were a surprising contributor to the overall CO2 balance and hard as we tried, we couldn't apply enough of a very artificial correction to keep the temperature down with the volume of carbonated beverages consumed worldwide.  It was much bigger than we thought."

The classic Coke bottle.  Now even more refreshing with N2O.

Coca-Cola immediately responded to this research with a crash program to replace carbon dioxide in its beverages.  "When we decided to make the switch we realized how all of our researchers and test panelists were laughing and smiling" said VP of Customer Satisfaction Penelope Fizz, " we knew we had another winner on our hands."
Coca-Cola is already one of the most environmentally friendly companies in the world.  According to Forbes, Coca-Cola has set a goal of recycling every bottle it sells in the U.S., pledging to recover 50% of its plastic bottles and cans by 2015.  In 2007, Coca-Cola Enterprises established Coca-Cola Recycling to focus on recovering and recycling packaging materials used in North America – including PET, aluminum, cardboard and plastic film.
In addition to its recycling efforts, in January, the company announced the largest hybrid fleet in North America, adding 185 hybrid trucks to their fleet, boosting the total number of earth-friendly trucks to 327.  Hybrid trucks use about 30 percent less fuel and reduce emissions by 30 percent when compared to typical non-hybrid trucks.
In other news, Anhauser-Busch is investigating replacing the CO2 in the beer manufactured by the company with N2O.  Other soft drink bottlers and brewers are expected to follow the lead set by these companies.
Have a Coke and a Smile!
Note:  April Fool's!!  ....please share it with your friends!

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