The Fun Way to Raise Money
- By Lena Groeger
- June 22, 2011 |
- 5:09 pm |
- Categories: NExTWORK, People
If Facebook defines you by who your friends are, and Twitter by what you’re doing right now, Crowdwisedefines you by what you care about. That’s how Edward Norton, speaking at the inaugural Nextwork technology conference, thinks about his new crowdsourced fundraising website. It takes a “fun” approach to raising money – with a tagline like “If you don’t give back no one will like you,” it’s hard to expect anything less.
‘Each time the cognisenty try to pin down the limits of technology’s potential, they’re proved wrong in 5 minutes.’
In a conversation with Wired’s Jason Tanz (who very careful not to anger the award-winning actor lest he turn into an enormous green hulk) Norton described how individuals could use the site to “create multiples.” By leveraging their network of friends and connections, anybody can raise more money than ever possible on their own. Such is the capacity of creative forms of fundraising.
“It’s a chance for an individual, in a self-starting way, to have a robust platform for backing a cause that they care about,” Norton said. “To say, this is my life as defined by how I’m trying to change the world.”
Since its launch in May 2010, Crowdwise has been the platform for some pretty unusual endeavors. Will Ferrell will send you a bottle of sun tan lotion featuring himself naked on the label to raise money for cancer survivors. Another women has promised to water-ski around Manhattan to raise funs for better medical care for Iraq veterans.
“We didn’t want this to be a use and drop utility,” Norton said, “we want it to be a platform that you use to anchor your activist life.
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