Why I’ve Stopped Pitching the Business Case for Sustainability
One of the most frequent questions that I get when I talk to people about my job as a sustainability consultant is this: How can I convince [my boss, my company, my crazy aunt, etc.] that sustainability makes good business sense?There is an overwhelming amount of evidence that sustainability can drive innovation, save money, improve employee morale, and create competitive advantage. There are oodles of reports, case studies, and company executives proclaiming from the rooftop that sustainability is good for business.
Now, there are a lot of ideas about how to most effectively make the business case for sustainability and why businesses should care. I won’t go into them here. What I want to talk about is why I’ve stopped making the business case.
Yup. I refuse to do it. Here’s why:
It doesn’t work.
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