Entire television channels broadcast the wonders of the natural world. To gain viewers and sell ads, they rely on lions hauling down zebras, aerial tracking shots of the icy grandeur of Antarctica or more prosaic film of a bear ambling through the woods. So should the media pay for nature conservation?
The researchers suggest setting up trusts that would hold payments from media companies on a per viewer or per DVD basis. The trusts would then invest in preserving the natural world, though selecting trustworthy trustees might prove a challenge.
Of course, that means we viewers would have to pay more to watch African wild dogs roaming free through Botswana. But wouldn't it feel good to know that just by watching a show about nature you are also helping to conserve it?