Monday, February 27, 2012

Delivering Tomorrow: Logistics 2050 (Deutsche Post DHL)

The world in 2050: Deutsche Post DHL releases a study on the future

  • Scenario study "Delivering Tomorrow: Logistics 2050" outlines five visions of the future and their impact on trade and business 
  • Results based on the expectations and projections of 42 experts with a wide range of professional backgrounds
  • CEO Frank Appel: "Only those who think about alternatives can devise robust strategies"
Berlin/Bonn, 02/27/2012, 12:00 PM CET
Launch of the scenario study
Presentation of the study  “Logistics 2050″ in Berlin on February 27, 2012*
With its release of the study of the future, "Delivering Tomorrow: Logistics 2050", Deutsche Post DHL is taking a far-reaching look into the future of trade, business and society. The study examines five different scenarios of life in the year 2050. These five visions of the future are based on a detailed analysis of the most critical factors - including trade and consumption patterns, technological and social trends as well as climate change - and estimate their probable impact on people's behavior and values in 2050.
"The pace of change has rapidly accelerated in recent years," Frank Appel, CEO of Deutsche Post DHL, said at the presentation of the study in Berlin. "In this complex economic, political and social climate, it has become practically impossible to make linear forecasts. In a world that is becoming harder and harder to predict, we have to expand our horizon and think about alternatives. We can devise robust strategies and set the right course only if we have gained an understanding of different perspectives."

All scenarios share a common element: the transformed role of logistics.

The development of the study was supported by 42 highly respected experts including Klaus Töpfer (former German Environmental Minister and Director of the U.N. Environmental Program), Fatih Birol (Chief Economist of the International Energy Agency) and Michael ten Hompel (Managing Director of the Fraunhofer Institute for Material Flow and Logistics), as well as leading representatives of such organizations as the World Economic Forum, the Gesellschaft für Konsumforschung (GfK), the Rocky Mountain Institute, the Copenhagen Institute for Futures Studies, the World Business Council for Sustainable Development and Greenpeace International.

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