Wednesday, March 28, 2012

Honesty and Integrity: Up in Smoke (Autoblog)

Shelby as a brand and Shelby as the man are not known for being dishonest and lacking integrity.  Their sports cars, and his driving have elevated the brand as one of the most successful racing and automotive personalities and brands ever.

This latest news of photoshopping advertising photos for a Ford product, a 950hp Mustang nonetheless, is appalling.  I doubt neither Shelby, the person or the company nor the Henry Fords of the world would approve.  What's gone wrong for this 'idea' to have been executed to this extent without someone somewhere saying, no, this is not appropriate?  I believe it has everything to do with the metrics of success that are intimately linked to our modern western society.

Shelby caught Photoshopping drama into press images
2012 Shelby 10002012 Shelby 10002012 Shelby 10002012 Shelby 10002012 Shelby 10002012 Shelby 1000
Posted Mar 28th 2012 6:00PM

As impressive as the Shelby 1000 is, someone at Shelby apparently thought 950 horsepower wasn't good enough. With a few clicks of the mouse, a photo of one of the muscled-up pony cars was given a little drama to boost excitement.

At first, Shelby's official line was that nothing in the photo was altered except shadows and that, yes, the super Shelby's front end did in fact lift several inches off the ground in the photo you see above.

But anyone with a good eye can see several problems. We here at Autoblog Canada thought it a bit off and our attentive readers were on the same page.

First, there's an odd blur just beneath the front passenger side tire and just a sliver remains of the tire that was airbrushed out. If you're gonna fake a photo, at least show some skill.

Second, a wheelstand would be virtually impossible to do with that much horsepower without slicks.

Third, check out those rear tires. They're standing stock still and there's light showing through the tread. The rear tires aren't digging into the tarmac at all and the suspension in the front isn't unloaded but loaded with negative camber. Tsk tsk!

Shelby, rightly, now admits to Drive On at USA Today that the front wheels were lifted not by a super powerful engine, but instead by super powerful photo manipulation software. Why, Shelby, why? You had us at 950 hp!
News Source: USA TODAY

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