Cowboy ethics is the headline title. Having raised horses for the better part of 20 yrs, working with the animals and feeling the earth beneath your feet brings a special sense of place - responsibility, accountability and commitment are integral in the life of the cowboy. Generations upon generations of settlers to Canada's frontier lands can attest to the foundation laid with good ethics. We used to just refer to that as being a good neighbor.
Live each day with courage, without need for glory or recognition: Reach beyond yourself and put fear aside to get things done.
Finish what you start: When things are toughest give it your all. When faced with challenges, work harder and smarter.
Do what has to be done: Rely on your principles whenever issues arise – not when it’s too late. When weighing decisions, ask yourself, “Is this right?”
When you make a promise, keep it – whether it benefits both parties equally or demands additional work. Be someone others can count on.
Ride for the brand: You represent yourself and the brand of the company you work for in every action you take, every day.
Upholding these standards is not something you do once a month or on occasion, says Davidson. “It is a mindset and a way of life.” SOURCE